We Help Product Teams Win — By Hiring Right and Building Better

At My Product Path, we believe great products are built by great teams — and great teams start with intentional hiring, sharp thinking, and clear execution. We’re not just recruiters or consultants. We’re product specialists who partner with fast-growing companies to shape teams, orgs, and outcomes that scale.

Who We Are

Founded by product people, for product leaders. We bring a blend of search expertise, operator experience, and product-led thinking to everything we do.

We’ve helped:

  • Startups make their first product hires

  • Series B/C companies level up their leadership

  • Scaling teams fix broken roadmaps and unlock delivery flow

Whether you're hiring a Head of Product, rethinking team shape, or re-aligning product strategy — we're the partner who understands both the craft and the context.

What We Do

🔍 Executive Search
We specialise in recruiting senior product leaders — CPOs, Heads of Product, and Principal PMs. Every candidate is assessed for product intuition, leadership mindset, and their ability to ship meaningful outcomes.

🛠️ Product & Org Consultancy
Sometimes the issue isn’t hiring — it’s structure, clarity, or growth friction. We work hands-on with founders and product execs to refine org design, product process, and strategic alignment. Think of it as fractional CPO meets product therapist.

🎨 Design Services
Need great design without the overhead of a full-time hire? Our network of embedded designers help you deliver high-impact experiences, fast.

How We Think

We believe in:

  • Product-led principles over top-down process

  • Talent quality over pipeline quantity

  • Strategy that drives action

  • Teams who can execute, not just ideate

No fluff. No filler. Just people and systems that work.

Why Companies Choose Us

  • We speak product — not just roles and resumes

  • We value craft, culture fit, and execution

  • We work with urgency, honesty, and clarity

  • We’ve been on both sides — as product builders and advisors

Let’s Build Together

Whether you're hiring for a critical role or evolving your product org — we're here to help you get it right.

👉 Email: ash@myproductpath.com to start a conversation.

Craft Over Keywords

We care deeply about product craft — not just what’s on a CV. Whether we’re hiring or advising, we seek depth, curiosity, and evidence of real impact.

Our Values

People at the heart of the journey

We build teams with empathy, clarity, and purpose. We treat candidates like humans, not transactions — and advise clients with honesty, not fluff.

Strategic by Default

We don’t just fill roles or ship advice. We dig into context, challenge assumptions, and solve for long-term outcomes. Strategy underpins everything we do.

Think in Systems, Hire for Impact

We don’t just fill roles — we build systems. Every hire or intervention is made with an eye on long-term product outcomes, not just short-term gaps.

Product Thinking at Every Step

From recruitment to org design, we apply product thinking: define the problem, validate the need, iterate with purpose, and measure what matters.

Partnership Over Placement

We’re not in this for the quick win. We build lasting partnerships with companies who care about product, culture, and craft — just like we do.

Meet the Team

  • Ash Goodwin

    FOUNDER

  • Ross Hales

    SENIOR CONSULTANT